Taylor Howenstine

Indianapolis, In
260-602-8043
Taylor@HowenstineDesigns.com

Experience

• Founded and managed a sports branding business specializing in developing unique brand identities and logos for youth sports teams, sports performance gyms, and small sports enterprises.
• Built relationships with C-Suite Leaders, reporting directly to the department heads, and collaborating with decision makers on brand positioning, external engagement strategies, and partnership acquisitions.
• Led brand strategy initiatives, establishing cohesive visual standards and style guides that aligned with each client's mission and audience demographics.
• Oversee external freelancers, delegate workflow, design creative briefs for projects, manage work quality, and ensuring tight deadlines are met with a 0% error rate.
• Presented and pitched creative concepts to clients, effectively communicating design vision and strategic value to stakeholders.
• Conceptualized and designed merchandise that connected with specific sports cultures, resulting in increased sales and client brand loyalty

• Directed marketing initiatives including designing and maintaining the company website and executing targeted digital marketing campaigns that significantly increased brand visibility and engagement through various online platforms.
• Managed a diverse team of 6-12 employees, overseeing all aspects of training, development, and performance management to meet company goals and objectives.
• Implemented and managed a comprehensive CRM system to manage invoicing, accounting, schedules, daily tasks, and project management, enhancing overall operational efficiency and customer service capabilities.
  
• Spearheaded business development efforts, identifying new market opportunities and implementing strategic partnerships to expand company reach.

• Developed an e-commerce drop shipping clothing brand utilizing current trends in merchandising and apparel to sell city-specific artwork.

• Sold over $90k in tickets by quickly learning sales software and stadium seating chart
• Assured the best fan experience based on their wants through suggestions and questions

• Prepared final layouts for print and assisted in the print production process.
• Partnered with cross-functional teams, sales reps, and vendors to effectively communicate the right message for that target market.

• Spearheaded new business growth in my territory by building relationships with vendors, managers, and employees through great service and communication.
• Increased territory market share by 40% and increased territory sales by 30%.
  

• Implemented marketing strategies such as, pay-per-click (PPC), landing pages, email blasts and digital & traditional print advertisements for over 160+ franchises and company-owned car dealerships.
• Managed digital and print marketing materials to promote the brand, generate sales, and ensured they adhered to legal guidelines while staying on brand.
• Updating the marketing sales portal on a continual basis using design, coding, and a CMS.

• Effectively communicated within multidisciplinary team of individuals in sales, copy writing, Q&A department, and other designers to create websites.

• Supervised a team of 4-6 employees and 1 team lead. Leveraged a relationship-oriented approach to build trust, morale, and encourage high performance.
  
• Lead the district in sales within the first month out of training.

• Designed compelling assets that are both on-brand and meet objectives

• Marketed upcoming events through design to maximize attendance
  

Education

Certificates, courses, and Awards